An unconventional way to tell job seekers about the job in MegaFon

MegaFon is the number one mobile operator in the CIS. The company leads the telecommunications market in terms of network coverage and mobile Internet speed, installs the largest number of towers per year and provides connectivity in the most remote areas. At MegaFon, employees excel at all things, big and small, becoming “number ones” in the industry. 

· 21 522 288 audience reach of online and offline campaigns

· 204 544 people visited the project site

· 313 public pages shared the news about the project, which gave us an additional organic reach of 1 206 000 people

· 90% of the printed copies were stolen by visitors straight from the stores, since the book was not available for purchase

· 90% positive feedback in social media

+ 9% increase in website traffic